Part 2: Travel, Black Liberation, and Product Design
Last week in Part 1 of the design series, I shared how Jumanji and The Secret Garden inspired the packaging design of The EmancipatED Experience. Today I will share how my love of travel and Black liberatory iconography also inspired the packaging for this product.
Part 1: What do Jumanji, The Secret Garden, Travel, and Black Liberation Have in Common?
…They all inspired and informed the packaging design! Clearly I love all things adventure and exploration, particularly films, books, and experiences that make me wonder “what if?” I wanted customers to have an unboxing experience that made them feel like they were explorers—”seekers” really—finding a buried treasure. The history of African resistance, rebellion, and community-building in the Americas has been hidden from us..........
"If what you want doesn't exist, create it yourself"
"If what you want doesn't exist, you need to create it yourself" .... This statement from a close friend is what kept me going throughout each step that I took towards the EmancipatED vision. I honestly never saw myself as an entrepreneur. I thought it was for "other people". People born into wealth. People without fear. But here I am...excavating the knowledge and creating the experiences that I wish I had access to as a young Black girl in traditional k-12 environments, and as an educator of Black and Brown youth... (Illustrations by Iní Abíódún - IG @Radfindr)
Introducing EmancipatED, community education resources that combines research, pedagogy, and African-Diasporan history to support the enrichment of Black families and our larger kinship communities. With our first resource, our goal is to empower Black kinship communities (or “Community Kin” as we like to call them) using rebel Black societies, known as “maroon communities”, as a guide. Maroon Communities were free communities Click to continue (Illustrations by Iní Abíódún - IG @Radfindr)
Know anything about maroon communities? Not many do, which is exactly why we’re sharing their dynamic stories in our first EmancipatED experience. Maybe you’ve already spent a ton on other Black resources. Maybe it seems like all of the educational resources you come across are just regurgitating everything you’ve heard before, or even worse...whitewashing a history that you can feel in your bones is waaay more robust than they say... click to continue.. (Illustrations by Iní Abíódún - IG @Radfindr)